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3 Rules for Writing an Effective Cover Letter

By Frances Cole Jones

At the moment, college graduates nationwide are sending cover letters far and wide—many of which came to me for pre-sending inspection. Based on what I saw, I put together the following list of 3 things every college graduate should keep in mind:

1. HR Directors aren't there to make your dreams come true: Don't begin by saying what you hope to gain by joining their firm, or that you're sure a career in X will fulfill your goals/meet your expectations. Instead, state in your opening paragraph how and why your skills/experience/education are going to make their life better. For example, "Your job description states you are looking for someone who can do X. Not only can I do X, but I can do Y."

2. Have the values/skills you claim you have: Don't say you're a go-getter and then never follow up after you send the cover letter. Don't say you have a strong network in banking if you've only held internship positions, and don't claim you have tech skills that can be checked by someone saying, "Let's have you take a crack at that right now." Paragraph two should give specifics about the actual values/skills you embody/possess.

3. Close with Your Hard/Soft Skill Mix: Companies frequently have several choices about who CAN do the job (the hard skills) so their choice becomes: which candidate will be a good team member/colleague? (the soft skills) Consequently, I recommend closing your letter with the phrase, “Given my work experience, my education, and my life experience, I believe I have the combination of hard and soft skills required to add immediate value to your firm.”

Since HR Directors know most students get help with their resumes, cover letters are looked at even more closely. Following these three rules ensures yours will stand up to scrutiny.

Frances Cole Jones is the President of Cole Media Management and author of “How to Wow: Proven Strategies for Selling Your (Brilliant) Self in any Situation” and “The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World”.

Attention Job Seekers: Frances has also created an app for the iPhone and iPad called “Interview Wow”. She is always happy to answer questions, and can be reached at www.francescolejones.com.


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6 Comment(s) 

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nathan4818 wrote: good article

Posted on Apr 19, 2013 at 10:51
cnepoose wrote: I find that the hard and soft closing does increase your chances of arranging for an interview in that soft closing allows for skill-set transfer flexibility and hard skills would be the concrete assets that you, the applicant, strive to excel in.

Posted on Apr 03, 2013 at 12:27
rdupuis33 wrote: Yes bubblepenguin it does.

Posted on Nov 14, 2012 at 05:08
Kaynat wrote: great article!

Posted on Oct 26, 2012 at 09:04
thadchan wrote: add both.


Posted on May 02, 2012 at 03:39

 

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